We are all looking forward to enjoying our first holiday season with little COVID drama. So, as we close off the last few weeks of the year, here’s a few things we as Small Business Owners can do to end 2022 and start 2023 off strong.
Contact potential clients
Contact potential clients. These are not cold calls. We are talking about Ex-clients, almost clients and clients you have not seen for a while. Whether it’s a WhatsApp message, an email, a coffee date, a quick phone call or a video meeting for those on the other side of the country or world. This can also apply if you have an email list. Drop them a line, ask them how they are doing and be sincere about it. Should you spend hours and hours on one client? No. But checking in will keep you top of mind. Try to book meetings for the new year or gauge interest in your services or products.
Set up meetings for the new year
Setting up sales and networking meetings for the new year, ensures that you have a head start at a time when most people’s heads are still in the clouds recovering from Christmas and New Year’s. I’m part of the active networking group BNI, so I’ll be setting up meetings for the first few weeks of the year.
Catch up on admin
I know you don’t want to hear this, but admin is the easiest part of your business. It’s crossing the T’s and dotting the I’s according to set rules. And when there’s a fire because of a lack of admin, you only have yourself to blame because it’s so avoidable with proper systems and processes. As the year slows down, catch up on some admin, 2023 you will thank you.
Plan out the next year
I know this is something you don’t really want to think about. But a plan can give your business direction. Not planning is a plan, it just means the actions you take on a day-to-day basis will lack direction and not be linked to a bigger plan. So, ask yourself, where do you see yourself in a year’s time? Where do you see the business? If you’re just getting by, are you still there or has your situation improved? If you are doing ok, are you still there or has the business moved up a level. You don’t need a plan that’s 40 pages long, you just need one that’s going to move you to the next level from where you currently are. And remember businesses that are more adaptive are more likely to survive.
Work on your marketing
Especially your social media. How does your social media look? When was the last time you posted? Do you need help with preparing a marketing strategy? Call Brehndan Botha, he will sort you out in no time.
I run the 7-week finance bootcamp. And the premise behind it is to teach finance over 7-weeks in small manageable parts so that it can be easily absorbed. That’s how all learning should be. So, for the next few weeks, read a book, watch a you tube video, listen to a podcast. Aim small, maybe about 10-15 minutes a day or a few times a week. Put it on your calendar and rather go for quality and consistency. Business owners who are constantly learning are more likely to adapt to change, and businesses that are more adaptive are more likely to survive.
My learning for the next few weeks is
- Reading “Stories That Stick_ How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business” by Kindra Hall
- Listening to BNI Podcasts https://www.bnipodcast.com/
Connect with staff
Yes, the year was tough. The economic climate is not getting any easier. And remember, your staff are going through difficult times too. Your staff’s state of mind is directly impacting your bottom line. Connect with your staff, have a party sure, but ask them how they’re doing.
What will you be working on as we move towards the holiday season? What other items can you add to this list?
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